You Shouldn’t Have to Choose Between Growth and Support

We Believe There’s a Better Way to Practice

AND WE’VE BUILT IT.

A People’s First Culture

Too many clinicians work in environments where alignment is missing, expectations shift daily, and production pressure replaces purpose. Over time that erodes integrity, limits growth and makes a career feel smaller than it should.

We Were Built To Be Different.

Our culture is grounded in alignment, strengthened by commitment, and driven by excellence in everything we do. We lead with integrity, inspire one another to grow, and create an environment where clinicians can practice with confidence, clarity and support.

Here, leadership is intentional. Expectations are clear.  Growth is real. And your values aren’t just welcomed-they’re required.

A Clear Path Forward.

Two women working at a dental office looking at paperwork

Connect With Us

Tell us what you’re working toward—we’ll help you build the path.

Experience Rivertown

Experience our culture, meet the team, and see what makes us different!

Build Your Career Here

Step into a role with real support, mentorship, and long-term opportunity.

Find Where You Fit

We Respect Your Privacy.

Explore opportunities confidentially, at your own pace.

Doctors

  • Mentorship
  • Leadership
  • Equity ownership

Hygienists

  • 4 Level Growth Path
  • Ergonomic
  • Sustainable

Dental Assistants

  • Clinical Growth
  • Expanded skills
  • Leadership

Patient Care Coordinators

  • Patient Experience
  • Leadership
  • Mentorship

Full Arch/ Implant Team

  • Surgical procedures
  • Advanced dentistry
  • Sales

Support Team

  • Marketing
  • Human Resources
  • Finance
  • Operations

Why Work At Rivertown Dental?

Grow personally and professionally

Work-life balance is respected

Contributions are recognized

We develop the whole person

Jenna B.

Hygienist - Holmen

Dr. Jon Cochrane

D.D.S. - La Crosse & Viroqua

Our Story

This is where our mission took shape to care deeply for our patients, support one another, and create a workplace that feels like a team.

1960s

A legacy of care begins in La Crosse, where our practice first opens its doors and starts serving generations of families in the community.

2000

Dr. Randall Moseng joins the practice and partners with Dr. Chris Kerbaugh, helping shape a future built on trusted relationships and exceptional patient care.

2001 - 2002

The vision for a stronger community-centered identity takes shape as the practice becomes known as River Town Dental.

2003

Our Holmen location opens, expanding access to compassionate, high-quality dental care for more families across the region.

2011

Rivertown Dental invests in advanced CEREC technology, bringing patients faster, more efficient same-day restorative care.

2016

Dr. Randall Moseng becomes sole owner, continuing to lead the practice with a commitment to growth, innovation, and people-first dentistry.

2018

Dr. Gregory Cochrane joins as a partner, ushering in a new season of leadership and growth.

At the same time, the La Crosse office undergoes a major remodel to better serve both patients and team members.

2021

Rivertown Dental expands into Arcadia by bringing together two practices into one unified patient experience.

The Holmen office also moves into a new, expanded facility featuring 10 operatories to support growing community needs.

2022

The practice officially rebrands as Rivertown Dental with a renewed identity, refreshed visual brand, and a clearer vision for the future.

A new office also opens in Viroqua, extending care into another local community.

2023

Our first Support Center is established, creating a stronger foundation to support our growing team, doctors, and locations.

2025

A larger, future-focused Support Center opens to support continued growth, innovation, and the next generation of Rivertown Dental.

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Locations
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Years in the Region
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Team Members
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New Support Center
2000

Our Core Values

Alignment

We create purpose and unity through our shared vision of helping

patients achieve a better quality of life through excellent dental care.

Commitment

We create the best possible outcome for our patients and our team
without hesitation or compromise delivering care with heart at every step.

Excellence

We continue to push the boundaries of possibility, innovating and
elevating the standards of our team and the dental care industry.

Inspiration
We cultivate environments that inspire both our team and our patients to become the best versions of themselves.
Leadership
We embrace the responsibility of fostering personal and organizational growth, leading ourselves and those around us to success.
Integrity
We are committed to upholding ethical behavior, compassion and respect within our team and patient interactions always doing what is right.

Big Careers, Small Town Community

Rivertown’s multiple locations offer the opportunity to provide comprehensive, high-level dentistry while remaining part of a close, collaborative, community-focused team.

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